The Now People

In North America and Europe, we live in a bubble of Now.

It’s also true in parts of the East, but there’s a philosophy that permeates Eastern thought—and thus Eastern society—that makes it less ‘now-ish’.

In the West, this fall, it’s all about consumption—after I typed that word, I realized it has a glorious trifecta of symbolism.

I meant that we are consumed (i.e. obsessed) by news events, be they the US election, Brexit, or The Rule of Six (sounds like a bad Amazon Prime title).

But consumption, in the present-day sense of purchasing goods and services, is a major concern for business—think office properties, commercial locations, conferences, trade shows, airlines, hospitality…

Finally, consumption is a synonym of tuberculosis, and although what presently choke-holds our economy is a virus—a far greater challenge than a bacterium—the vast majority of people don’t know the difference between the two, and probably don’t give a shit.

I can’t think of anything more confused than COVID policy orientation in the US and UK. In the States, we seem to be looking at various different nations, sporting separate rule-books, political attitudes, and citizen uptake.

If you only thing of Now, you’re always on a lead.

It’s now clear that some minority communities are hardest hit by the virus, but not why. There is a racial bias in some illnesses, due for instance to metabolic differences, but I suspect here we’re dealing with morbidity, very possibly related to factors such as income, diet, housing, and others—in any analysis of this kind, it’s very difficult to reach objective conclusions.

As a result, people reach subjective ones, and in our Now world, happily put them forward as gospel today, only to denounce tomorrow, when a complete new set of pseudo-facts becomes available.

To understand what folks want to know, a good guide is posing half-questions on Google, and letting the computer do its thing—applying artificial intelligence to guess what you want to know. I’ve selected a few of the more interesting—or possibly bizarre.

Why are b

Why are bees so important

Why are bones good for dogs

Why are f

Why are flies attracted to me

Why are farts so funny

Why are p

Why are Portuguese so short

Why are Pisces so good in bed

The most popular questions are in the areas of personal affliction, doubts on love—you can find the ‘good in bed’ question for any star sign—and… insects. Flies, mosquitoes, bees, bugs—all seem to hold a strange fascination for surfers.

Quarantine rules are perhaps the best example of line-of-sight navigation. The UK keeps bumping nations on and off their list, and dealing with irate citizens who find their plans completely upended, travel agents and airlines with profits in the doghouse, and politicians let loose on endless rants.

In Saudi, break quarantine and face two years in jail. In Taiwan, a guy who violated quarantine was fined $33,000. In England kids are included in the ‘rule of six’, in Scotland and Wales they’re not.

It all reminds me of the classic W roast about the axis of evil.

What’s really sad is how smart W looks compared to Now.

The India Road, Atmos Fear, Clear Eyes, and Folk Tales For Future Dreamers. QR links for smartphones and tablets.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.


%d bloggers like this: